-
Experience
1+ Years
-
Job-Type
Full Time
-
Location
Lucknow
About the role
We are seeking a Marketing Data Analyst to join our Digital Marketing Analytics team. The Analyst is expected to play the role of a trusted advisor to various marketing functions by delivering actionable insights through data and analytics into the day-to-day and strategic decision-making process. This is an extremely high visibility role to drive marketing transformation and will involve tremendous learning in a fast-paced environment. This is a role for someone who thrives in a highly ambitious and dynamic environment. So if you are looking for an opportunity with freedom to innovate, don't miss this.
Responsibilities
- Execute web / analytical projects and reporting & insights for cross-functional teams & clients.
- Familiarise with Google Analytics, Google Data Studio, Google Sheets, Google Tag Manager, implementation & reporting capabilities.
- Solve minor JS errors for the Analytics or GTM Tags including Data Layer implementation in coordination with the Developer.
- Quantifying impact of web properties for sales & lead conversion improvement - A/B testing, attribution modelling, analysis etc using tools like Google Optimize, Microsoft Clarity, Hotjar, etc.
- Oversee and deliver overall value proposition for business.
- Work on generating insights and recommendations.
- Build systems to transform raw data into actionable business insights.
- Understand marketing economics & statistics and analyse accordingly (central limit theorem, hypothesis testing, cohort analysis, customer lifetime modelling).
Technical Requirements
- Google Analytics (GA4, Firebase Analytics will be a plus)
- Google Tag Manager (AMP & Non-AMP implementation + Data Layer Implementation)
- Google Optimize
- Google Data Studio
- Google Sheets or MS Excel
- Microsoft Clarity
- Excellent Communication Skills (Specially, written)
- Team Player
- SQL, Python (Not necessary but will be a plus)
- HTML, JavaScript (Basic is must)
- Knowledge about eCommerce industries
Educational Qualification
- Engineering (Preferred) Marketing, Economics or Management.
- Bachelor’s degree in Computer Science or related field.
About Cedcommerce
CedCommerce is a client-first company. A decade ago, we began our quest to develop and provide the best-in-class eCommerce solutions available online. At CedCommerce we aim to make eCommerce better and easier for everyone by providing client-specific solutions, a spectrum of resources, and a devoted team of professionals. We are essentially, in the business of helping brands carve their own niche.
